Realitylab: London
VR @ CES – What we saw, and what we liked...

So it’s Year Zero +1 in the VR industry, and I thought it might be worth taking some time to assess where the industry is right now from what we (and Freddy) saw at CES last week.  

VR @ CES – What we saw, and what we liked...

Vodafone

A Year of Innovation

 

Summary

It's been a busy period for us, as in the wider world of VR. We've been helping corporate clients including Vodafone, Marriott, Liberty Global and the Concerto Group to apply VR and 360 video content into their businesses.

“The RealityLab teams were engaged thoroughly and brought innovative, creative ideas with them to all parts of the process.”
— Vodafone Group

We partnered with Vodafone and Huawei to provide VR support for their APPEX Catalyst - an initiative that seeks new ways to combine technologies in order to enhance customer service.

For Marriott International, we created an immersive VR experience to attract interest at their global events.

We also worked with our sister company, Maverick, to provide 360 content for Liberty Global's Technology Summit in Amsterdam: an annual event where they preview a number of exciting new technologies.

Finally, we worked with the Concerto Group to create a VR sales aid for a number of their most prestigious event spaces.

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We have also been active on the events front – running VR workshops, installations and participating in a variety of experiences across the medical, fashion and technology sectors, as well as providing 360 film content and support to some high profile game launches.

Talk to us to find out more about what we have been up to - and how we can help your organisation to use VR and 360 film effectively.

Mixing Tech with APPEX

RealityLab: London was asked to join up with a dream team of technology providers
including Vodafone and Huawai as part of the APPEX technology project.

“The RealityLab teams were engaged thoroughly and brought innovative, creative ideas with them to all parts of the process.”
— Vodafone Group

The aim of the project was to propose and demonstrate new applications and
combinations of technology within an omnichannel environment. Our brief was to bring the project to life in 360 video content by explaining the vision and technology involved, and by connecting these to the enhancements to the Vodafone customer's experience.

We worked closely with all parties to help simplify the complicated technological process into a more accessible format, and then filmed extensively with Vodafone to capture the elements from many different aspects of their operation across the country. 

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We are proud to say that the project was awarded first prize at the TM Forum technology showcase, and look forward to the broader roll out of the technology we previewed in the film.

According to Deepanshu Motani, Enterprise Architect at Vodafone Group:

Reality Lab helped the APPEX project team bring a unique and insightful edge to our presentation that our target audience could easily relate to and understand, in addition to being wowed through a virtual reality experience. The Reality Lab teams were engaged thoroughly and brought innovative, creative ideas with them to all parts of the process, allowing us to deliver the idea from initial thoughts into Virtual Reality, whilst always being assured under the challenging timelines. It was a pleasure to have worked with such a productive team.

Contact us to find out how we can help your business use 360 film effectively.

Services: 360 film / Graphics & UI / Editing & Sound Design / Samsung Gear VR