A Year of Innovation

Summary

It's been a busy period for us, as in the wider world of VR. We've been helping corporate clients including Vodafone, Marriott, Liberty Global and the Concerto Group to apply VR and 360 video content into their businesses.

“The RealityLab teams were engaged thoroughly and brought innovative, creative ideas with them to all parts of the process.”

— Vodafone Group

We partnered with Vodafone and Huawei to provide VR support for their APPEX Catalyst - an initiative that seeks new ways to combine technologies in order to enhance customer service.

For Marriott International, we created an immersive VR experience to attract interest at their global events.

We also worked with our sister company, Maverick, to provide 360 content for Liberty Global's Technology Summit in Amsterdam: an annual event where they preview a number of exciting new technologies.

Finally, we worked with the Concerto Group to create a VR sales aid for a number of their most prestigious event spaces.

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We have also been active on the events front – running VR workshops, installations and participating in a variety of experiences across the medical, fashion and technology sectors, as well as providing 360 film content and support to some high profile game launches.

Talk to us to find out more about what we have been up to - and how we can help your organisation to use VR and 360 film effectively.

Hitting the Mark with Marriott International

Marriott has long been a technological innovator in the way that it reaches out to potential
partners and customers.

Their business challenge was to find a unique way to connect with their intended
audiences at live events.

Realitylab: London proposed a solution that involved both VR and gamification as a way of
ensuring standout, and of targeting the competitive nature of the clients that Marriott
wanted to attract and engage.

Working closely alongside Marriott, we designed and produced a VR game that fused motion tracking with amazing graphics to place the user into a virtual branded world with the challenge of hitting as many targets as possible to be in with a chance of getting on to the leaderboard.

To find out more about how VR and gamification can enhance your publicity, contact us!

Services: VR / Game design & delivery / Graphics & UI / Unreal Engine / HTC Vive

AFRICA HEALTH SUMMIT 2017

We had the very great pleasure to demonstrate interactive and passive VR solutions at the recent Africa Health Summit 2017 summit @ Olympia.

It was amazing to meet so many people who are passionately engaged in working to solve some of the most pressing health concerns in Africa: and we were struck how they responded to the potential of both passive and interactive VR as a potential tool to help them solve various communication problems.

From charities wishing to communicate their work, to NGOs looking to influence decision-makers, to medical companies planning to train nurses to use specialist equipment in remote locations and even dentists looking to use VR to help overcome children's fears: the ideas came thick and fast.

While not all of these ambitions will come to fruition, we were once again struck by how VR seems to both clarify and inspire it's potential amongst the most diverse of audiences when experienced 'hands on', and that's why we enjoy going on the road with VR so much.

It also gives us the very useful opportunity to live test games or applications that we are working on, and so we observe user feedback very carefully, and refine accordingly...

So thanks to all we met, and looking forward to picking up on some of the most interesting ideas with you soon.