A Year of Innovation

Summary

It's been a busy period for us, as in the wider world of VR. We've been helping corporate clients including Vodafone, Marriott, Liberty Global and the Concerto Group to apply VR and 360 video content into their businesses.

“The RealityLab teams were engaged thoroughly and brought innovative, creative ideas with them to all parts of the process.”

— Vodafone Group

We partnered with Vodafone and Huawei to provide VR support for their APPEX Catalyst - an initiative that seeks new ways to combine technologies in order to enhance customer service.

For Marriott International, we created an immersive VR experience to attract interest at their global events.

We also worked with our sister company, Maverick, to provide 360 content for Liberty Global's Technology Summit in Amsterdam: an annual event where they preview a number of exciting new technologies.

Finally, we worked with the Concerto Group to create a VR sales aid for a number of their most prestigious event spaces.

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We have also been active on the events front – running VR workshops, installations and participating in a variety of experiences across the medical, fashion and technology sectors, as well as providing 360 film content and support to some high profile game launches.

Talk to us to find out more about what we have been up to - and how we can help your organisation to use VR and 360 film effectively.

Promoting Liberty Global

Liberty Global are one of the largest owners of media, technology and content in the world,
with many household names within their portfolio of companies.

We worked together with our sister company, Maverick, to help Liberty Global create innovative 360 film of their Technology Summit. This brought together the various companies in their organisation with the aim of enhancing cooperation and knowledge-sharing across the spectrum.

We covered the event for VR and online with 360 cameras, and created bespoke content
to enhance the online profile and audience engagement with the event and the brand.

Contact us to find out how we can help your business use 360 video effectively.

Services: 360 filming & production / Graphics & UI / Editing & Sound Design /
Facebook 360

Striking a Chord with Concerto Group

The use of VR for communicating a sense of space and location is perhaps one of the
easiest translations of the technology as the advantages are clear, and the production
process and delivery can be achieved both quickly and economically.

“RealityLab’s continuous support and flexibility throughout... has been incredibly helpful.”

— Concerto Group

The Concerto Group organise and run events at a large number of iconic spaces across
the UK, but some only operate for a short period of the year.

Their business challenge was that this time window meant that they were limited in ways to communicate these venues to potential clients for the rest of the year, with photos and videos only going some way to selling the unique atmosphere, geography and scale at the locations.

RealityLab: London worked with the Concerto Group to create a series of 360 films that eloquently
communicated each venue, enabling corporate clients to picture their Christmas event in
March, or for a couple to book their ideal summer venue in the midst of winter.

According to Carly Mitchell, the Managing Director at Concerto Group's Ultimate Experience:

Ultimate Experience worked with Reality Lab on three different VR venue tours. Their expertise and skills have provided an invaluable sales tool for us. Reality Lab’s continuous support and flexibility throughout, and even after these projects were completed, has been incredibly helpful. As a team they have always gone above and beyond, and no question or queries have ever been too much for them. We can’t recommend them enough and look forward to working with them in the future.

Contact us to find out how we can help your business use 360 film effectively.

Services:  360 filming / Graphics & UI / Editing & Sound Design / Samsung Gear VR

Mixing Tech with APPEX

RealityLab: London was asked to join up with a dream team of technology providers
including Vodafone and Huawai as part of the APPEX technology project.

“The RealityLab teams were engaged thoroughly and brought innovative, creative ideas with them to all parts of the process.”

— Vodafone Group

The aim of the project was to propose and demonstrate new applications and
combinations of technology within an omnichannel environment. Our brief was to bring the project to life in 360 video content by explaining the vision and technology involved, and by connecting these to the enhancements to the Vodafone customer's experience.

We worked closely with all parties to help simplify the complicated technological process into a more accessible format, and then filmed extensively with Vodafone to capture the elements from many different aspects of their operation across the country. 

We are proud to say that the project was awarded first prize at the TM Forum technology showcase, and look forward to the broader roll out of the technology we previewed in the film.

According to Deepanshu Motani, Enterprise Architect at Vodafone Group:

Reality Lab helped the APPEX project team bring a unique and insightful edge to our presentation that our target audience could easily relate to and understand, in addition to being wowed through a virtual reality experience. The Reality Lab teams were engaged thoroughly and brought innovative, creative ideas with them to all parts of the process, allowing us to deliver the idea from initial thoughts into Virtual Reality, whilst always being assured under the challenging timelines. It was a pleasure to have worked with such a productive team.

Contact us to find out how we can help your business use 360 film effectively.

Services: 360 film / Graphics & UI / Editing & Sound Design / Samsung Gear VR

AFRICA HEALTH SUMMIT 2017

We had the very great pleasure to demonstrate interactive and passive VR solutions at the recent Africa Health Summit 2017 summit @ Olympia.

It was amazing to meet so many people who are passionately engaged in working to solve some of the most pressing health concerns in Africa: and we were struck how they responded to the potential of both passive and interactive VR as a potential tool to help them solve various communication problems.

From charities wishing to communicate their work, to NGOs looking to influence decision-makers, to medical companies planning to train nurses to use specialist equipment in remote locations and even dentists looking to use VR to help overcome children's fears: the ideas came thick and fast.

While not all of these ambitions will come to fruition, we were once again struck by how VR seems to both clarify and inspire it's potential amongst the most diverse of audiences when experienced 'hands on', and that's why we enjoy going on the road with VR so much.

It also gives us the very useful opportunity to live test games or applications that we are working on, and so we observe user feedback very carefully, and refine accordingly...

So thanks to all we met, and looking forward to picking up on some of the most interesting ideas with you soon.