We were delighted to be invited to the Draper's Digital conference earlier this month to show off some of our VR content alongside other exhibitors (including such luminaries Facebook.)

It was really interesting to see how the great and the good in the online fashion space were thinking about VR. In conversation with them it seems that many are considering it for in-store activation in the short term, but have the far bigger goal of using it as the logical extension of their virtual showrooms in the longer term: and, when you consider how much fun it might be for friends to try on various clothes in together in the virtual space, and how this would enhance the capacity for engagement and sales, you can understand why.

Anecdotally we've noted how other industries such as motoring are entering into the VR space with a view to replacing their physical showrooms - at least in the long term. Besides the obvious cost-savings, their ultimate aim is to standardise the level of customer interaction, and to maximise the up-sell potential from customisations - and again, you can see their point...